Madhu Natarajan, the owner and CEO of Merit Manufacturing, is a serial entrepreneur with a rich background in e-commerce. Leveraging his expertise, he established Merit Manufacturing to address the specialized needs of CPG brands.

Madhu's ability to inspire his team and develop practical solutions for intricate business challenges makes Merit a vital partner for countless brands. Under Madhu's leadership, Merit Manufacturing has built a strong reputation for helping entrepreneurs create, grow, and exit their brands successfully.

His unwavering dedication and meticulous attention to detail are central to the company's outstanding track record. This commitment has earned Merit a spot on the prestigious INC. 5000 list of fastest-growing businesses.

Despite living in Austin, TX, Madhu commutes weekly to Merit's production facility in Warren, MI, reflecting his deep personal commitment to the company's success.