Madhu Natarajan is the owner and CEO of Merit Manufacturing and a serial entrepreneur. By leveraging his years of experience in e-commerce, Madhu built Merit to cater to the specialized and growing needs of CPG brands.

His ability to inspire his staff towards a goal and build practical solutions to complex business problems has made Merit an integral partner for every brand it works with. The company has a track record of helping entrepreneurs create, grow, and exit their brands because of the unwavering dedication and relentless attention to detail of Mr. Natarajan.

Madhu’s vision for Merit Manufacturing has earned it a spot on the INC. 5000 list of fastest-growing businesses. Mr. Natarajan lives in Austin, TX but commutes weekly to Merit Manufacturing’s production facility in Warren, MI.